..the quality of being light-hearted or full of fun.

Playfulness stands at our center point.

Strand builds on everything we learned from the watch industry in more than 20 years. We understand modern watch design and know our customers do too. Just like them, we have an eye for detail and regard for high-quality. 

You might have wondered about our name. It’s rooted in the 8,750 km long Danish coastline, which includes over 1000 islands around the archipelago. We are confident you figured it by now: Strand is the Danish word for beach.  
This is where we find our inspiration. Beaches offer tons of opportunity for celebration, playfulness and the widely spread concept of having fun. Surely, you must have heard about it. 

Strand is a bold, daring, and fun-loving brand. Our designs cover plenty of occasions and styles: casual, sporty, geeky, gala-appropriate - you name it, we probably have a style for that. We get inspired by nature, by the retro-lovers around us and the local fashionistas. The variety of styles, mix of colors and diversity of dial features is our mantra you get to explore.     

That’s why Strand is so playful.